Microsoft has announced that a new first-party studio has been set up to make content for Xbox Live. Speaking recently to next-gen.biz, Xbox Live general manager Marc Whitten stated that “The main idea behind the concept is to invest deeply in developing original content that will be compelling and exclusive to Xbox Live.” He also stated that XBLA titles were in development.
It’s good that Microsoft is finally taking a more active approach in adding content to Xbox Live. It’s a service with an awful lot of potential, yet we rarely see titles that push the envelope in terms of taking advantage of Xbox Live’s online features. There’s a lot of fun stuff you could do with multiplayer gaming, but we’ve yet to see a really decent flagship title that really champions Live.