"3 million gamers can't be wrong" says the super, soaraway Sun newspaper
Microsoft has aimed its publicity hammer at the 18-34-year-old male demographic by announcing a partnership with The Sun Online.
The breast-based newspaper will carry an entire Xbox 360 mini portal on it for the remainder of the year, as Microsoft attempts to win over the common man and persuade him that there's no point waiting for PS3 to get cheaper.
Called "I Love Xbox," the advertorial feature is also giving away Xbox 360s - and includes a bizarre and shamefully fabricated real life story about a man who really loves his Xbox 360. And there's also this. It is a very strange place where reality and fiction have been combined.
We have no idea what goes on inside the heads of people who work in advertising.
(Via NMA)
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The hottest Xbox 360 news from CES 2008 was not the HD DVD Xbox 360 (which now officially does not exist) - it's the slightly lower-key news that MGM and Disney are bringing their stuff to the Xbox Live Video Store.
By popular demand, we’ve now extended the deadline on the
That's right folks. With the Christmas gaming hype still at full speed, the colossal industry event that is E3 2008 is already gearing up to dominate the gaming press for months on end. The first news is that the event is returning to it's original home in Los Angeles, after last year's move to Santa Monica. However, we're unlikely to see a return to the bright lights, booth babes and general excess of the infamous industry money waster.
Tomorrow it's the official launch of the Xbox Live Marketplace Video Store, and alongside the pricing details a few posts below, there's a wealth of new information on the future of the service. The new online store lets you download brand new titles and recent classics onto your 360's hard drive for temporary storage. "Consumers are really going to enjoy it" enthused Stephen McGill (pictured), Microsoft UK Head of Gaming and Entertainment, speaking at today's launch event, before he talked the gathered press through a very simple download system and introduced Xbox colleagues and executives from Warner Bros., who are partnering with Microsoft for the launch.