Zavvi, which is the ludicrously stupid new name for the retail chain that was once Virgin, has AXED the price of the Xbox 360 Arcade to £100 in order to get YOUR MONEY, or your MUM'S MONEY or the MONEY OF WHOEVER it is that's buying you an Xbox 360 for Christmas.

The Xbox 360 Arcade can be had in-store for £99.99, the regular Pro Xbox 360 with its new 60GB hard drive has also been hacked down to £149, with the Elite getting a chop to £199. The deals aren't available on Zavvi's web site, sadly, so it's off to the shameless, dehumanising scrum of the high street for you if you want a cheap Xbox 360.

The discount lasts right up until Christmas, with the retailer also chopping £30 off the price of that horrible thing Sony makes - taking it down to a still-way-too-expensive £269.

Wii remains at full price due to being the biggest cultural phenomenon since the Rubik's Cube.

(Via MCV)

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