Microsoft has aimed its publicity hammer at the 18-34-year-old male demographic by announcing a partnership with The Sun Online.

The breast-based newspaper will carry an entire Xbox 360 mini portal on it for the remainder of the year, as Microsoft attempts to win over the common man and persuade him that there's no point waiting for PS3 to get cheaper.

Called "I Love Xbox," the advertorial feature is also giving away Xbox 360s - and includes a bizarre and shamefully fabricated real life story about a man who really loves his Xbox 360. And there's also this. It is a very strange place where reality and fiction have been combined.

We have no idea what goes on inside the heads of people who work in advertising.

(Via NMA)

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