This, presumably, is designed to make you want to buy SEGA Rally. Not sure how that's supposed to work. Surely a screenshot of the game looking really pretty would be much more likely to convince wavering shoppers?

Here's a photo of it, just in case it might have some sort of effect:

This is really quite unlikely to help SEGA Rally knock Halo 3 off the top of the charts, but you have to admire the artistry involved, not to mention the logistics of getting that much sand together in central London. And just in case you stupidly didn't buy SEGA Rally last Friday, here's a quick three word review of it: very, very nice.

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