More forecasts of Halo 3’s marketing dominance have recently come to light, with analyst Colin Sebastian of Lazard Capital Markets surmising that sales could reach $200 million dollars in “one of the largest and most successful product launches in digital entertainment." His prediction’s based on “"conversations with Xbox management as well as our own industry checks," with "significant preorders and broad consumer anticipation.” Unsurprisingly, he thought that Halo 3 would help shift hardware, adding that “In addition, we expect Halo 3 to drive increasing Xbox 360 hardware sell-through, supported by the August price cuts.”

Given Bungie’s tight quality control and proven ability to provide entertainment, I’d be pretty surprised if Halo 3 didn’t end up satisfying fans of the series. Still I have to admit that I’ve gotten far more excited about some of the new franchises that we’ve seen on the 360, games like BioShock and The Darkness. I’m sure Halo will be an excellent entry in the series, but given how well established the series is, I don’t know if we’ll see as much innovation as we’ve seen with the new IPs we’ve been getting. Still, we won’t find out until the 26th.

Source:
gamesindustry.biz

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