Oooh – someone is in for a serious wrist slapping. In a new promotion by car manufacturer Kia in Spain, the ad compares driving a Kia in real life to driving a Ferrari Enzo on a PS3. The only problem being that the Ferrari Enzo in question is actually the one from Xbox 360 launch title Project Gotham Racing 3 – and the number plate on the car clearly shows the ‘PGR’ logo.

Unsurprisingly, the promotional site now appears to be out of action as whichever marketing department responsible for this glaring oversight desperately tries to rectify the situation. Hmm, who knows, perhaps driving a Kia will now be compared to Gran Turismo HD’s Suzuki Cappuccino ’95 – it would seem like a more realistic comparison. Zing.

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